Build Domain Authority by Choosing the Right Domain Name - Obstacles (Page 2 of 5 ) One of the biggest website owner mistakes is to use a company name as a domain name. It won't work, and you will face a lot of challenges because: Not all companies are superstars, so if you use an unknown domain name that does not reflect your services, you will be easily forgotten. Take some friendly advice: use a company name as a domain name if the company has been in existence for so long that having a website is just part of your long term marketing campaign.
Examples of this approach include www.walmart.com , which was already a successful business before the website came along. But you should approach this differently if you are just starting a business. Say you are specializing in repairing watches online. Instead of using your company name, such as www.edmundrepairshop.com in the domain name, you can use something like www.repairwatchesonline.com Using this type of strategy, people visiting your site have a better chance of remembering your services. You earn no benefits in search engines for using your company name as your domain name, since the engines tend to associate keywords in domain names written in hyperlinks and contained in anchor text. Google understands your site content through the anchor text links to your site. So if your site is listed in directories using www.edmundrepairshop.com , Google will only understand that it is just your repair shop. But if you are using www.repairwatchesonline.com , Google will know that it is an online shop for repairing watches. The obvious benefits are that Google understands you well and will rank your site better.
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