BigDaddy of a Storm - Rob Sullivan, head...
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Rob Sullivan, head organic search strategist at search marketing firm Enquiro, “If an algorithm update is like putting new tires on a car or installing a new stereo system, this BigDaddy is like putting in a whole new motor. They’re totally revamping how Google works and resolving some long-standing issues with getting sites indexed properly.”
“This will lay the groundwork for more advanced algorithms, larger databases, and being able to index different types of content more effectively,” he says. For example, Google has also begun using a search crawler built on a Mozilla browser. The new search bot is more flexible, seems faster and can read non-text content more readily; that should mean that in time, it will be able to read links within images and even within Flash video, matter that gets ignored by bots that can’t speak Javascript. “As Web technology develops and we get richer and more interactive Web sites, [the search engines] can’t just stick with just indexing hyperlinks and text,” Sullivan says. “They’re going to have to do everything.” (quotes from an article done by Brian Quinton)
No matter the outcome on this newest act of salvation by Google, I feel we may all feel the rumbling under the net and some of us will slip through the holes, but those of us that study and use only the cleanest white hat methods and search engine optimization practices will, after the smoldering debris clear the playing zone, those of us left on top of the mountain will be showing others how it was done.
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