A Simple Guide To Choosing A Domain Name - Brand Domains...
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Brand Domains
When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.
General Term Domains
In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored.
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