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DOMAIN NAME TIPS

5 Tips For The Perfect Domain Name
By: Developer Shed
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    2004-06-16

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    5 Tips For The Perfect Domain Name

    by Niall Roche

    Adomain name is the location of your website on the Internet. Your domain

    namewill be what you become known by online so it's important to get it

    right.

     

    Eachwebsite on the Internet is labelled with something called an IP

    addresswhich is the actual address of the website online. A typical IP

    addresslooks like this: 159.134.27.64. Remembering a string of numbers

    likethat is difficult so a domain name translates all those numbers into

    somethinglike www.amazon.com.This is far easier to remember.

     


    #1 Dot what?
    Each domain has what's called an extension. The most well known of these

    extensionsis .com. This, however, is not the only type of domain extension

    available.There is also:

     

    .net
    If you can't find your preferred .com domain name you could always choose

    thesame domain with a .net extension. It might not have the same ring as a

    .combut is still as just useful as a .com.

     

    .org
    These domain extensions were orginally designed for educational and more

    formalwebsites. Anybody can register a .org however so you have more

    optionsfor domain selection.

     


    .info
    A more recent introduction to the domain name game are .info domains. Many

    ofthe valuable .info domains were bought up overnight but there's still a

    hugerange of good .info domains available. With a little creativity you

    couldreally make a .info work for you e.g. www.moviereview.info.

    Bearin mind that most web surfers tend to remember .com more easily than

    anythingelse.

     

     

     


    #2 Branding vs Business Name
    There is an age old debate on the whether or not you should establish a

    brandname online or use a domain that more actually reflects your real

    business.Let's look at Amazon as an example. Amazon sells books online.

    Mostpeople setting up a business would have chosen say www.booksonline.com

    insteadof www.amazon.com.Amazon has since established itself as a brand

    nameof global recognition - proving the value of building a brand name.

    You'llneed to choose between the two. Brand name or your own business

    name.Consider how your domain sounds, how it might look on a business card

    andhow well it relates to your business.

    There'sno one right answer to this question. You need to choose what makes

    mostsense for you, your website and your business in general.

     

     

     

    #3Hyphenated or not
    This is another area of debate. Should your domain be one single word or

    shouldthe words be separated by hyphens? There are advantages and

    disadvantagesto both approaches. Single word domain names can be easier to

    explain,use on header paper and lend themselves to brand names very well.
    Single word domains are in very, very short supply.

     

    Hyphenateddomains names can be slighltly more difficult to explain, may

    notlook as well on headed paper and possibly harder to establish as a

    brandname. There's no shortage of multiple word domains.

    Thesingle biggest advantage a hyphenated domain has is that searche

    enginescan "read" the domain more easily. For example in a domain like

    www.foreignholidaysonline.com the search engine can onlyread the first

    word"foreign" and that's it. It can't tell anything else about thewebsite

    domainname.

     

    Ifyou hyphenated that to www.foreign-holidays-online.comthe search engine

    canread "foreign", "holidays" and "online" asseparate words and therefore

    knowsthat this website is about foreign holidays.

    Awell chosen hyphenated domain name can be just as effective as a single

    worddomain name.

     


    #4 Your Domain Registrar
    These are the people you pay to register the domain for you. There are

    dozensif not hundreds of these companies out there so which one do you

    choose?This takes some research but things worth checking are:

     

    *Do you retain sole ownership of the domain or do the registrar keep some

    levelof control over it?

     

    *Search Google for any horror stories relating to the registrar

     

    *Does the registrar allow you to transfer the domain to another registrar?

     

    *Is there an online control panel for domain administration?

     

    *How easy is it to change the domain Name Servers?

     

    Shoparound for domain registrars.  What you really want to find is a

    previouslysatisfied customer to ask questions before you buy.

     


    #5 Cheap Domain Names
    You can save a lot of money on the domain names you purchase. A typical

    .comdomain costs about $15 to register from most registrars. However you

    canget the same domain for as little as $7.95 from other, very reliable,

    companies.

     

    Oddlyenough some of the cheaper domain registrars are more reliable, have

    fewerhorror stories and offer equally good customer service as their more

    expensivecompetitors.

     

    Arethere any disadvantages in using a discount domain registrar? Will it

    affectyour website in any way? The answer to both is a definite No.


    If you'd like more information on choosing and setting up your domain name

    thenvisit http://www.affiliate-advocate.com for our Domain Guide.

     

     

    ============================================
    http://www.affiliate-advocate.com is run by Niall Roche. Thesite offers

    reviewsof affiliate marketing ebooks and software as well as advice and

    tipsfor new and existing affiliate marketers.
    ============================================

     

     

     

    Regards,

     

    NiallRoche
    http://www.spam-site.com
    http://www.affiliate-advocate.com


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.

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