5 Tips For The Perfect Domain Name
by Niall Roche
Adomain name is the location of your website on the Internet. Your domain
namewill be what you become known by online so it's important to get it
Eachwebsite on the Internet is labelled with something called an IP
addresswhich is the actual address of the website online. A typical IP
addresslooks like this: 22.214.171.124. Remembering a string of numbers
likethat is difficult so a domain name translates all those numbers into
somethinglike www.amazon.com.This is far easier to remember.
#1 Dot what?
Each domain has what's called an extension. The most well known of these
extensionsis .com. This, however, is not the only type of domain extension
available.There is also:
If you can't find your preferred .com domain name you could always choose
thesame domain with a .net extension. It might not have the same ring as a
.combut is still as just useful as a .com.
These domain extensions were orginally designed for educational and more
formalwebsites. Anybody can register a .org however so you have more
optionsfor domain selection.
A more recent introduction to the domain name game are .info domains. Many
ofthe valuable .info domains were bought up overnight but there's still a
hugerange of good .info domains available. With a little creativity you
couldreally make a .info work for you e.g. www.moviereview.info.
Bearin mind that most web surfers tend to remember .com more easily than
#2 Branding vs Business Name
There is an age old debate on the whether or not you should establish a
brandname online or use a domain that more actually reflects your real
business.Let's look at Amazon as an example. Amazon sells books online.
Mostpeople setting up a business would have chosen say www.booksonline.com
insteadof www.amazon.com.Amazon has since established itself as a brand
nameof global recognition - proving the value of building a brand name.
You'llneed to choose between the two. Brand name or your own business
name.Consider how your domain sounds, how it might look on a business card
andhow well it relates to your business.
There'sno one right answer to this question. You need to choose what makes
mostsense for you, your website and your business in general.
#3Hyphenated or not
This is another area of debate. Should your domain be one single word or
shouldthe words be separated by hyphens? There are advantages and
disadvantagesto both approaches. Single word domain names can be easier to
explain,use on header paper and lend themselves to brand names very well.
Single word domains are in very, very short supply.
Hyphenateddomains names can be slighltly more difficult to explain, may
notlook as well on headed paper and possibly harder to establish as a
brandname. There's no shortage of multiple word domains.
Thesingle biggest advantage a hyphenated domain has is that searche
enginescan "read" the domain more easily. For example in a domain like
www.foreignholidaysonline.com the search engine can onlyread the first
word"foreign" and that's it. It can't tell anything else about thewebsite
Ifyou hyphenated that to www.foreign-holidays-online.comthe search engine
canread "foreign", "holidays" and "online" asseparate words and therefore
knowsthat this website is about foreign holidays.
Awell chosen hyphenated domain name can be just as effective as a single
#4 Your Domain Registrar
These are the people you pay to register the domain for you. There are
dozensif not hundreds of these companies out there so which one do you
choose?This takes some research but things worth checking are:
*Do you retain sole ownership of the domain or do the registrar keep some
levelof control over it?
*Search Google for any horror stories relating to the registrar
*Does the registrar allow you to transfer the domain to another registrar?
*Is there an online control panel for domain administration?
*How easy is it to change the domain Name Servers?
Shoparound for domain registrars. What you really want to find is a
previouslysatisfied customer to ask questions before you buy.
#5 Cheap Domain Names
You can save a lot of money on the domain names you purchase. A typical
.comdomain costs about $15 to register from most registrars. However you
canget the same domain for as little as $7.95 from other, very reliable,
Oddlyenough some of the cheaper domain registrars are more reliable, have
fewerhorror stories and offer equally good customer service as their more
Arethere any disadvantages in using a discount domain registrar? Will it
affectyour website in any way? The answer to both is a definite No.
If you'd like more information on choosing and setting up your domain name
thenvisit http://www.affiliate-advocate.com for our Domain Guide.
http://www.affiliate-advocate.com is run by Niall Roche. Thesite offers
reviewsof affiliate marketing ebooks and software as well as advice and
tipsfor new and existing affiliate marketers.
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