Why should I use blogs and RSS feeds?
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Blogs and RSS feeds are great marketing tools! Now, if you’re like me, you’re probably scratching your head and saying, “Wonderful, but what in the world is a blog, and what the heck does an RSS feed?”Let’s make it quick and simple. A blog is
basically a journal or diary that is kept online. It changes
every day as you add new content. An RSS feed is a little more
involved. RSS (usually referred to as Really Simple Syndication)
is a means to publish regular updates to web content. The
content itself is known as the feed. In other words, RSS feeds
are a great way to get information that changes often (for
example blogs or even news headlines) out on the web to an
amazingly large audience.
Now to answer the question, why should you use blogs and RSS
feeds? Numbers, numbers, numbers! Let’s think about it. When
more people view your site, you will make more sales - obviously.
Of course, the trick is to get them to your site. While you sit
there reading this article, there are search engines silently
exploring cyberspace for new or updated web content. Aha! When
you update your blog and use RSS feeds, your new information will
be noticed by these tireless search engines and published across
the World Wide Web. Hey, it’s free advertising, right?
Anita was excited! She finally had her own website and an ebook
on the market. Her enthusiasm was a source of amusement to her
friends and family.
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