Why You’re Not Blogging - And Why You Should Start Today
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Those of you who aren't ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog.Others start blogging and then abandon their projects too soon, unaware of the benefits.
Whatever your reason, you should get started now - or get back to blogging as the case may be. Here’s some motivating enlightenment that you may find surprising.
Reason 1 that you aren't blogging - You don't realize how huge the benefits are, and how much they may outweigh any monetary or time costs involved.
I think number one may partly the fault of people like me, who have a foot in the marketing arena, and don't explain the idea in detail.
We tend to tell you how great blogging is, but we don't tell you why, or better yet, show you. Or we tell you how to get the best results with your blog, but don't tell you where to start. Let's talk about some of the basic facts.
If you've ever dreamed of going from getting 10 hits a month to getting a few dozen visitors a day from search engines, blogging can make it possible, if you do it right. The structure of a blog, and the fact that most of them automatically generate content feeds, also make them the best food for your friendly neighborhood search engine spider.
If you would like to have visitors come back to your site over and over again, until they buy, you may want to be a blogger. An informative blog that engages your audience shortens the sales cycle. It also creates a courtship period. They can subscribe to your thoughts, see if they like you, even get to know you a little.
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