Why Google Blog Search Matters to Your Business
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According to Google, Google's Blog Search is "Google search technology focused on blogs".It includes search engine results specific to blogs not just in the Blogger.com community, but across the blogosphere at large. You can access it at
http://www.blogsearch.google.com/ What the Big Deal Is
A lot of people have probably heard about this extra version of search Google has added and are greeting it with a big yawn, particularly since it's still in Beta. So what is the big deal, anyway?
The big deal is that the top search engine in the world, which was already paying particular attention to blogs in regular search results, seems to make a subtle statement with the introduction of blog-specific searches.
Blogs are important enough to warrant their own special level of search, and not just as an advanced search option, but in their own search engine.
If search engines are paying attention to blogging that closely, you should be too -- if you want better search engine results.
Current fans of blogs will be able to search the freshest results so that they can see what is being discussed right now - information that is often as fresh as the news, and draws upon sources that the media-at-large either doesn't have ready access to, or interest in.
Next: So to those... >>
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