Why Businesses Should Blog - Keep in mind...
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Keep in mind that blogging is not a replacement for advertising. It’s a different kind of tool that requires a formal strategy. The good news is that being a great writer isn’t necessary because the personalized impromptu nature of a blog is an appeal to the culture itself. Blogging also does not require babysitter to work. To the contrary: the blog is a tool that is cooperative, intimate, and personal. Moreover, it can give your business the chance to build powerful trust-based relationships with your clientele along as well as endless self-promotion that go hand in hand.
Thinking about blogging but not sure what to blog about? Here are just a few possibilities:
· Use it as a forum to discuss updates on products, services of business activities, and solicit input from new and prospective clients.
· Kick around untested ideas that your customers might be willing to share insight.
· Replace your printed company newsletter or bulletin board with a blog that can serve the same functions. Share information on events, changes in your business, updates on special projects.
· Depending on the nature of your business, you might find numerous other ways to improve the efficiency of your business with a blog. Many universities, for example, now showcase a handful of student blogs on their websites to show prospective students a glimpse of what campus life is like – an effective and cost-free recruiting tool. You’ve likely also heard of the guy who used his blog to barter from a red paperclip to a house in one year.
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