Why Advertising On Blogs Is A Good Idea.. - Blogs are alternatively...
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Blogs are alternatively called web logs or weblogs. However, "blog" seems less likely to cause confusion, as "web log" can also mean a server's log files.
With click-through rates in traditional online advertising dropping, inexpensive blog click-throughs are as high as 5%. Blogs provide advertisers an excellent opportunity to reach a devoted audience niche for as little as $10 a week. Why blogs are good media outlets:
Most blogs have dynamic keywords and are updated daily by either the administrator of the web log or his/her members. This means, a blogger receives more targeted SE visitors and more frequently then webmasters of static html sites.
Another advantage of advertising on blogs as opposed to Web sites is that readers tend to be extremely interested in the topic and very attached to the blogger. You can't ask for a better community of users to be in front of.
Recently, BlogAds conducted a web survey of 17,000 of their readers to find out what type of people are actually surfing blogs. The results? Sixty percent of the Blogads respondents said they are more than 30 years old, and almost 40 percent reported they have a household income of more than $90,000.
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