Using Blog PR To Promote Your Site - Compose Your Email...
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Compose Your Email
The best way to contact bloggers is by email. The good news is that most bloggers make themselves easy to access and provide their email addresses on their blogs. The bad news is that most people don't know what to do with said email address once they get it. Use the following outline for your email and you'll see amazing results:
- Have a simple subject. You probably won't get many responses by treating your email like a press release and writing RELEASE in the subject line. Try something simple like “fan of your blog” or “comment about your blog.” You want to make sure they actually read your email and don't mentally mark it as SPAM when they see the subject.
- Start by complementing them. Since you've read their blog and learned about them from their bio, you know quite a bit about them. Use it to your advantage. Complement them on your favorite post, or how cool it is that they worked for XYZ company.
- Request them to post about you (be direct). In three sentences or less, tell them your story, why you think it would be of interest to them and their readers, and respectfully ask that they write a post about it. Be direct and to the point. They will respect that.
- Offer something in return. You have something that could help them. Maybe it's a link back to their blog from your personal blog, or maybe you could provide them with a free product or service that could help them or their business. One way or another, there's something you have to offer them in return for the time spent on a post about you.
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