Using Blog PR To Promote Your Site - Research Bloggers in...
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Research Bloggers in Your Industry
More is less when it comes to contacting bloggers. Buy a list of 1,000 bloggers and send out a generic email to all of them and you'll likely get no response. But send a small amount of personalized emails to the appropriate bloggers and you'll be shocked at how many positive responses you get.
The first step is to make a list of the bloggers that would be interested in your story. You can generally get a feel for whether or not a blogger would be interested in your story by reading a couple of posts and checking out their bio. If they've done a few similar stories in the past or they are heavily involved in your industry, there is a good chance they'll want to hear your story. If not, leave them off your list and move on.
The single best method that I have found to research blogs is the Technorati Blog Directory http://www.technorati.com/blogs/. You can peruse blogs in your industry in order of “authority” - how important Technorati thinks a blog is. This is extremely useful. For example, if you are in the travel industry, you can view a list of the most influential blogs in the world of travel.
Another great way to find the right bloggers is to search through your competitors press sections on their websites to see what blogs have mentioned them. You can also find out who has mentioned your competitors by looking at the sites that have linked to them (type in “links:www.theirsite.com” on Yahoo!). There's a good chance that if they found your competitors story interesting, they'll find your story interesting as well.
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