Using Blog PR To Promote Your Site
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The recent trend of using the press release to promote an online business has emerged with good reason – good press costs very little and can do more for a business than thousands of dollars of marketing.Most businesses use press distribution services like PR Web or PRFree to get the word out about their news. While distribution services certainly can be effective, they tend to miss out on arguably the most influential group of the press – bloggers.
Bloggers mold and shape the opinions of their readers, who are normally the most important in their particular industry, many of whom are also bloggers. Not long after a post from an influential blogger, your news has been picked up by several other bloggers and within days you are all over the blogsphere. Before you know it your site is getting more attention than it would if a story ran in the local newspaper! So how do you get the influential bloggers in your industry to run a story about your business?
Why Would Anyone Do a Story About Your Business?
Are you a new company? Did you just launch a new product that they could review? Did your business win an award? Are you a group of college kids who started a company on savings from your summer jobs? You get the idea. There needs to be a reason that someone would want to read about you. Bloggers take pride in the content they feed their readers. You don't stand a chance of getting a blogger to write about you if you don't have a story that their readers will be interested in.
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