Top Ten Reason to Publish an Ezine AND a Blog
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Blogs are the hottest thing going these days when it comes to marketing on the Internet.A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.
Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:
Do I really need a blog?
Isn’t an email ezine or newsletter doing the same thing?
Should I do both?
Are these two marketing tools going to eat up all my time, energy and money?
What’s the best way to spend my resources here so that I can get clients and results out of my marketing efforts?
Here are ten reasons why you should pay attention to this new blogging revolution and do both and ezine and a blog.
1. Because a blog is web based, it is published instantaneously every time you post. This allows you to be spontaneous and current with issues that affect your readers/clients. Blog posts are short, ezines can be longer. One can complement the other.
2. Because blog posts are spontaneous, they tend to be more informal, friendly, and conversational. Blog posts show your personality. Ezines show your knowledge. Your readers/clients need to know who you are before they will invest in your services. Providing both an ezine and a blog allows your readers to get to know you.
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