To Blog Or Not To Blog?
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We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn’t it?
If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about - and more importantly, why it matters to them.
If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now - or maybe even years.
In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"
Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.
It will increase your web presence significantly - the search engines love blogs!
It will allow your business to educate customers and prospects about certain subjects, and appear as experts
It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog
Next: Other blogs can... >>
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