Seven Reasons Why Blogging Should Be Part Of Your Marketing Effort - Blogging like writing...
(Page 2 of 3 )
5. Blogging like writing tends to make you an expert. People tend to believe what they read. For this reason you don’t want your blog to be totally self-promotional. Add value. Provide information that helps your customer, amuses them, teaches them etc.
6. A blog should have an angle. People don’t want to log on and hear some promotional material about you and your company. They want to hear something that is a bit edgy, interesting, humorous, and resonates with them. Although you own a media, you still are in competition with all of the other media available. In my case, I have chosen Time Leadership/CEO as the title of my blog and I blog about personal self-development with a focus on time management and efficiency.
7. Blogging will often get picked up by other media and this added press can help you sell. For example, because I blog I have been featured twice in the Globe and Mail and once in Forbes magazine, as well I have been in our industry trade journals. I have also had many speaking engagements as a direct result of my blog.
Next: Blogging doesn’t need... >>
More Blog Help Articles
More By Jase Dow
