Seven Reasons Why Blogging Should Be Part Of Your Marketing Effort
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I started my blog 18 months ago as an effort to increase communications with my staff but very quickly realized the power of it with my customers and my suppliers.Now I consider my blog to be an integral part of my marketing efforts.
As an active blogger I have come up with seven reasons blogging should be part of any marketing program.
1. Blogs increase communication Anytime you increase communication, you increase profile and sales.
2. Although blogs have been around for awhile, they are still new and topical. People who see that you have a blog will think you are more leading edge. Even if you do not sell technology products, it helps.
3. Owning a blog is like owning a media. Similar to a newspaper, magazine, or a radio station. The advantage of owning a media is that you can say whatever you want where all other media tend to filter what you have to say.
4. You noticed that I said a blog should only part of a marketing program. Blogs on their own tend not to get much readership, rather they have to be crossed promoted so you need to put it on your email tag line, your website, your business cards, etc. People who see your blog address in another media are likely to come to it.
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