Search Engine Marketing: Blogs – Diamond in the Rough for your Marketing?
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Blogs are a potential gold mine of insights for readers, provided by business leaders, market leaders, innovators, philosophers, marketers, political commentators, and many other opinion makers who never before have enjoyed such easy access to a simple and unmoderated public forum in which to share their opinions, ideas and insights.
These leaders have taken to using the Internet to publish their thoughts for the same reason they make public speaking appearances; to build credibility for themselves and for their company, and to become recognized as a resource, usually with the expectation that it will lead to sales. Blogging presents them with an easy, non-time consuming, and inexpensive way to quickly reach thousands of interested parties all around the world.
The effect that these leaders have had in posting their thoughts and musings online has helped evolve blogs into powerful viral marketing tools. Blogs allow you to quickly and easily reach people who are not in your direct network, and greatly expand the number of people you and your company reach.
Are you an expert in your field? Do you know things about your favorite subject that you would like to share with others? Do you write articles for newsletters, like this one, and want to help the publisher expand their reach? Then blogging may be right for you.
Have you never looked at a blog? Are you sure? A lot of articles and content on web sites is currently blogged. But if you are looking to see what a blog is, here are some interesting ones to look at.
Blogs.Sun.com
SemanticBlogging.org
BlogHerald.com
If you want to start your own, and your company doesn't offer one, try these tools, and link to them from your site:
Blogger
Blogware
While sometimes you can find blogs that are interesting, some of them simply are not. This happens when the author / contributor either has nothing of interest to say, or has nothing to add to the facts they are recording.
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