Rss Pioneers Set Off Gold Rush
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The nature of cyberspace is changing fast with the rush now on to set up rss news feeds.Every gram of news and current
affairs is gleaned from the four corners of the globe so that we
may be informed as to what is happening in hundreds of different
commercial fields of endeavor.
Everything from what new item is selling well on eBay,
to what "Wired Magazine" is saying about the latest technology.
More and more magazine and newspaper publishers are gaining
a foothold on this new juggernaut which is going to change
the way we gather news.
Advertisers too are not left out. Already some of the largest
media companies in the world are now poised to find advertising
space for their clients 'branding' campaigns, on any available
web page that regularly features in rss feeds.
The media companies with billions of ad dollars to spend,
will they say, be spending less on newspaper and t.v.
advertising in the coming years, and will concentrate instead
on 'blogs' and rss feeds.
Competition will be fierce for every available space on the most
popular feeds, some run by newspapers!
Many freelance journalists will be running rss feeds in direct
competition with the newspaper employers who now pay them
to gather news for their publication. There will be no editor
to censor their news items, they will be free to write
whatever they want.
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