Real Estate Blogging 101 - How Will My...
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How Will My Blog Bring Me Business?
Search engines scan your blog at a higher rate than the pages of your website, so updating as frequently as possible and using keyword-rich text will bring new business to your site in droves.
The easiest way to get into the swing of using a blog is to begin a routine of entering new listings. Open two windows, one with your blog page and one with the MLS. Begin with the subject, or title, of your blog entry. Use keywords that will cause your listing to show up in search engines. For example, using the title “New Listing at 123 Main Street” won’t do you much good unless someone searches for an exact address. Using a title like, “Beautiful New Listing in the Detroit Suburbs with Lake Access: 123 Main Street” will gather more viewers. People are much more likely to search for “Detroit suburbs” or “lake access” than an address.
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