Pitching Bloggers: 10 Things That Make Bloggers Angry
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If you have a product, book or service you want people to know about, pitch bloggers!They know how to create buzz, especially about cutting-edge stuff. Bloggers pride themselves on knowing who is doing what, and love to be first to post about new ideas, products and events.
In fact, some publicists and PR professionals are now going straight to bloggers instead of to journalists for creating media attention. Several books were launched into best seller status before they were published because review copies were sent out to leading bloggers: Freakonomics and Call to Action are prime examples. These books got plenty of buzz on the Web from bloggers with huge audiences, and others blogs linked to them: the news spread like wildfire.
But don't make mistakes when you try to pitch bloggers or your publicity explosion will burst in your face. When bloggers get angry they will not quietly toss your product or book into the round file. They will tell everyone what they didn't like and what you did wrong.
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