Maximize Crawlability of WordPress Blogs and Prevent Duplicate Content
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WordPress blogs presenting substantially similar information across pages creates what is called a “duplicate content issue.” Since WordPress is open source software, it is the most popular blogging publishing software with important blogging features. This means there are many bloggers using WordPress.
This sounds like good news, but the bad side is that there will be a lot of WordPress pages in Google's supplemental index. Google's supplemental index is also known as its "secondary index" and won't help the rankings of your important blog pages. Google has said that it will place those pages of your blog that are highly similar in this index.
It is true that duplicate content issues slow down the crawling of blogs and prevent pages from being crawled. The following are some of the worst effects of your blog not being fully crawlable:
URLs will not be indexed, thus not returned in any search results.
Low blog traffic.
Low blog traffic will result in low blog exposure, or low blog income if you are monetizing the blog.
Giving your blog maximum crawlability will ensure that all of its URLs will be clearly visible in the search engine results. The overall objective is to have those pages show up for targeted phrases, which will greatly help traffic and blog income.
Keep in mind that getting the least important URLs indexed increases the risk of crawling problems in the search engines; unimportant URLs dilute the value of important URLs.
Next: Possible WordPress Crawling Issues >>
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