Improving Blogspot Traffic with Free Google Tools - Irrelevant snippets or page titles in search results
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In Google Webmaster Tools, under Dashboard -> Statistics -> Top Search Queries, you will find information as to whether you have irrelevant snippets or page titles appearing in the search results.
There are two columns that you will see, the impressions and the traffic. They are summarized in terms of percentages. To spot snippet or page title relevancy issues in search results:
Check the percentages of those keywords on the "Impressions" section. The highest impression is your most popular keyword, under which your site appears most of the time in search results. On the bottom are often the long tail keywords.
Now check the percentages of those equivalent keywords in the "Traffic" section. These sections list those keywords that return the most visitors from Google. If there is a big discrepancy in the percentages, you may have a problem. It means that those keywords that receive higher impression percentages but have a very low percentage of click throughs are probably displaying irrelevant snippets or page titles in the search results.
On the other hand, these means that when people sort out the results given by Google, they will most likely click search results that have:
A highly relevant title relating to their query. (This is why you need to have unique and descriptive titles).
Accurate and descriptive meta descriptions or snippets.
The above are the two golden rules for high search engine click through. Try it yourself, do some Google searches and you will be amazed that you will only on results that satisfy the above criteria.
To correct the problem, simply apply the golden rules on the affected pages.
Does your content provide the answer to their query?
Increasing traffic does not mean fooling people from search engine results into visiting your blog and then seeing them bounce back! You must satisfy their needs. It has been proven that if certain content is very useful and relevant to readers, they will tend to link to your blog post. In return, this content will be loved by Google because it is organic/editorial in nature, which results in stable high rankings.
Also, if your content provides an answer to your visitors' queries, they will tend to read more of your blog, and may start following it. This aspect increases the length of visit for targeted visitors in the blog.
How about my # 1 source of traffic and the visitors trend?
You should not miss these points. If you see in your Google Analytics data that the Google search engine is not your number one source of traffic, then you are wasting 80 percent of your traffic potential. Why? Searchers coming from this search engine constitute 80 percent of normal and optimized website traffic.
You can improve your site's search engine visibility using a technique called SEO (Search engine optimization).
If you notice that you have not improved your traffic trend in the course of five months, then the immediate solution is to add content on a frequent basis and do more marketing work. This includes digging your articles in Digg.com, doing social bookmaking with your friends, using your blog URL as forum signature and many more tasks.
If you follow the steps above carefully, then increasing traffic in Blogspot will not be a problem.
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