Improving Blogspot Traffic with Free Google Tools - Google Analytics

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Google Analytics is a tool that monitors traffic data and details of user behavior. Again, before you can see this data, you need to have your blog verified in Google Analytics. To verify, follow the procedure below:

1. You need to sign up first for Google Analytics (both Webmaster Tools and Google Analytics require a Google Account).

2. Create a new website profile by checking "Add profile for a new domain" and follow the procedures.

3. Select the Legacy Tracking Code and paste it into a notepad file.

4. Log in to www.blogger.com and navigate to your blog template. Paste the legacy tracking code just before the /body tag.

5. Then go back to Google Analytics Dashboard and go to "Check Status." Google Analytics will let you know if they have detected the code and started gathering data. Finally click "Finish."

It will take around a week for Google to start showing useful data. The data you'll want to pay attention to include:

1. Bounce rate - This is measured in percentages. It tracks what percentage of your visitors will "bounce back," or hit the back button on their browsers rather than stay on your blog to read the content.

2. Length of Visit - Naturally, if targeted visitors read blog content, the length of time such a visitor spends reading content will be higher than for untargeted visitors.

The Recommended Strategy

Now that we have both free tools installed, it is time to implement them in ways that will increase blog traffic. Let's illustrate the strategy using a flow chart:

 

Let us take a closer look at each item in the chart. 

Does the blog have crawling issues?

Google webmaster Tools' web crawl reports gives comprehensive information for crawling issues. Crawling issues are usually one (or more) of the following:

1. URLs blocked by robots.txt which Googlebot cannot crawl.

2. 404 (not found URLs).

3. Time out URLs.

4. URL not followed.

These can affect traffic to the blog. If those URLs are not indexed because of crawling problems, they cannot be returned in any search results. To fix that, you'll need to examine the cause of these issues; remember, a problem well-known and defined is a problem half solved.

Next: Irrelevant snippets or page titles in search results >>
 

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