How Blogs Can Break Or Make Your SEO Strategy - Run and host...
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Run and host your own blog service. More expensive, but this could have a large impact on your ability to control not only the content, but custom HTML layouts, code and information architecture that are important to search engines. You can offer this as a service to others in your niche market.
http://businesslogs.com/ is a great resource to use for starting this process, and more hands-on development companies like
http://www.leveltendesign.com/ can be an option for you. Keep in mind that the market has developed niche-companies, from real-estate to healthcare, and you should research those specifically.
Content is important for Search Engine Optimization - be on top of it, keep a schedule.
Voila - that's it, there you have it. Watch how the search engines will start picking up your content. You can run tools to see how you are ranking, how often you are showing up in the search engines. We like http://www.UrlTrends.com as a simple beginner starting point. However, it's not 100% accurate, other SEO tools can provide more detail.
Keep your content fresh, updates daily is preferred - and definitely once a week and your search engine marketing (which includes search engine optimization) will become more visible than it was just last week. Then, use http://pingomatic.com/ to alert search engines that you have made updates. It's a free service, and will help your visibility.
About The Author
Jon Rognerud is a recognized authority on the subject of SEO, and has spent over 10 years developing websites and marketing solutions at companies like Overture and Yahoo. His website, http://www.microsaw.com/, provides a wealth of informative articles, free email courses and more.
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