How Blogs Can Break Or Make Your SEO Strategy - Writing tips casual...
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Writing tips: casual, friendly and interesting (meaning you have something to write and you don't copy others) works well in blogs. Make sure you stay on topic and that you are truthful. Would you lie to your mother? Of course not - then think about this when you are writing online (and she will not come after you). Yahoo's blogging policy is a good one: "Be respectful of your colleagues, get your facts straight, provide context to your argument, and engage in private feedback." Also, make sure to include images (flickr) and video (youtube, google video) where you can. Make the images rich and colorful, don't worry about sizing too much.
Commitment, persistence and discipline. Sound like an extract from Jim Rohn or Anthony Robbins? Well, they probably are - but it applies to most of the things you do in life. So be it with blogging. Carve out 1/2-1 hour every day to nurture to your blog business. Think of it as your morning ritual - right after you have attended to your family and other duties. Plus, often you are not going to be in writing mode - but rather, maintenance mode - reviewing and responding to other blogger's input.
Search engines start picking up your blog, and traffic increases. Be prepared and if it gets out of hand, be able to manage that too. I'm not simply talking about traffic, but as others join and comment, you may need to defend your stance, including admitting mistakes if / when you make them. Folks appreciate other folks who are big enough to admit mistakes if it gets there. For example, you may have folks who don't like you - even if you're Bill Gates. This guy created a Corporate Weblog Manifesto that I found interesting.
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