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BLOG HELP

Five Ways A Blog Helps You To Market Your Business
By: Michael Murray
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    2005-07-18

    Table of Contents:
  • Five Ways A Blog Helps You To Market Your Business
  • How times change...
  • Like a diamond...
  • Create a blog...

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    Five Ways A Blog Helps You To Market Your Business


    (Page 1 of 4 )

    Want to advertise online without spending a fortune? Get a blog.If you're an Internet marketer, you need a blog, because:

    * a blog helps your site to rank higher in the search
    engines; and

    * a blog expands your customer base.


    Blogs are often called social marketing tools, because they let you interact with your readers via comments and permalinks (see the glossary below.)

    What's a blog? Get up to speed here:

    * http://www.blogger.com/tour_start.g

    * http://en.wikipedia.org/wiki/Blogs


    Let's look at five ways a blog helps you to market your business.

    One: A blog helps your site to rank higher in the search engines

    In 2003, when Google bought Pyra Labs, the company which developed Blogger, the reaction was Huh? At the time, blogs were seen by most as online journals, primarily maintained by the demented and teenage girls.

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