FeedBurner: Burning Feeds on Gasoline
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Generally speaking, we could reduce the entire Internet to a concentration of content, including content of all kinds, from good and useful information to bad and harmful spam. Web feeds revolutionized the way content is delivered, or should we say syndicated, these days. FeedBurner is a next-generation free service that supercharges your existing web feeds with numerous and powerful extra features!
In this article we are going to present as briefly as possible the way this product was born, then give you an overview of what it does, who should use it, and how burning our feeds benefits us. We must admit that this is a tricky name. The founders have definitely picked a provocative moniker. Apparently, during their brainstorming process the final two picks were FeedBurner and FeedRunner, and the first one was chosen.
Before we begin, let's clarify that burning your feed does not destroy your feeds. No pun intended here. As the title suggests, we've also jumped on the bandwagon added the gasoline part to make it more spicy and coherent with the service being presented here. Even though FeedBurner was released in 2004, back in those days it wasn't anywhere near as popular as it is now. The company was founded in 2003.
Of course, lots of people weren't even giving FeedBurner a chance, nor were they actually aware that such a thing existed. We all know how hard it is to publicize a start-up on the Web. No matter how successful your product or service is, it takes much effort and patience, and often the recognition comes only after years of continuous struggle.
Gradually, as Web 2.0 services were being recognized as evolutionary "key elements" of the Internet's development, the user base of FeedBurner was also growing steadily. By the time mid-2007 arrived, they were hosting close to a million feeds. It didn't took much longer for Google to notice this amazing product, and in July 2007 FeedBurner was acquired by Google Inc. for a respectable amount (rumored 100$ mil).
This should get you curious; please stick around to find out more. Turn the page.
Next: Brief Overview >>
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