Blogs and Networking
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In the middle 1990’s everyone started talking about needing a website. Now, the new “must have” is a web log or blog. While blogs can come in all shapes and sizes, a blog is just a very simple way to publish a journal, record of events, thoughts, ideas or whatever the author wants to write about.A blog sits on a website – whether that site is run by you or managed by a company that will “host” your blog.
Blogs started coming into the general public’s awareness with a large number of political blogs written during the 2004 U.S. Presidential election campaign. Because of this, you may think blogging is part journalism and part political commentary, and therefore not of interest to you or the advancement of your business.
Blogs can be journalism. They can be political commentary. They can be personal diaries or journals. They can also be way for you to show your uniqueness and build a conversation around your business and professional interests. That is how I use mine.
Technically Speaking
Because blogs are designed to be easily updated and are already on a website (don’t worry you don’t need to know ANYTHING about websites or web design to start one), you may find a blog could replace or supplement an email newsletter. They are easier to do, easier to update, and you don’t have to worry about emails getting delivered!
If you already have a website, adding a blog can help you get more visitors who are interested in you because you will be writing about your area of expertise. And since the search engines love websites that are tightly focused and updated often, your site can move up quickly in the search rankings.
There are plenty of places to learn much more about the technical aspects of blogs and blogging. Just do your own search on Google (or your favorite search engine) to get the latest information.
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