Blogs And Forums: A Two-Pronged Approach

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When discussing online marketing there is the inevitable comparison between a Business Blog (b-blog) and an online forum.The feeling is that the two serve essentially the same purpose and it is a simple matter of defining which approach may be best for your company.

The comparison between these two approaches is something like comparing apples and oranges. They are both fruit, but that’s about the sum total of their similarities.

B-Blogs

A b-blog is designed to allow you a controlling interest in a conversation between you and your customers and guests. Your guests can provide feedback, but they can’t post.

B-blogs allow you great flexibility in timely release of company information in an informal and nonthreatening way.

Forums

A forum is offered as a means of allowing member interaction and conversation. Generally speaking a forum will be member-directed and in most cases a moderator or administrator will simply act as referee when needed. They may also answer a few questions along the way.

Next: B-blog Benefits... >>
 

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