Blogging for Business - Should You?
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So you've heard that having a blog is a good idea for your business, but are you sure WHY it's important?Understanding how blogs operate and how to use them for your business will give you great payoffs for your investment of time and energy. Not using your blog effectively will simply waste this fantastic resource.
WHY SHOULD I 'BLOG FOR BUSINESS'?
Blogs are a great method for giving your business credibility. Whether you post about industry news, recommend links to related topics or post valuable inside information or experiences, your audience will view you not only as a commercial venue but as a business interested in its community.
You can also use your blog to build traffic to your commercial site and to build a list of interested prospects. All of these issues are solid tools for marketing your product or service online.
WHY BLOGGING IS GREAT FOR CUSTOMERS
Blogs are not viewed the same as a typical website or sales page. The postings are often less formal or are presenting readers with interesting tidbits that entertain or inform about your topic or industry. Regular postings that draw the attention of your target market will build interest in your product and establish you as an 'expert' as well as create a good relationship with your prospects.
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