Unlike email, customers who regularly visit b-blogs indicate it is a bonus to see the personality behind the company name. At the end of the day if you have encouraged a customer to remain a customer or if you find new prospects visiting your blog then your goodwill gesture has actually moved from a nice idea to a valuable marketing tool. Isn’t that what you wanted in the first place?
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with http://HighPowerSites.com at: http://www.highpowersites.com.
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