Blogging: Effective Marketing
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Weblogs, or “blogs” were introduced in 1997. As with most new technology the initial users of blogs were those gifted in the field of technology.
The growth of blogging began as the user interface became more simplified requiring no knowledge of HTML or other specialized coding.
Today blogging is used for personal as well as business applications. In the domain of business blogging (B-Blogging) many businesses are seeing the value of a b-blog and are allowing key personnel to blog on company time. The reasons are varied, but a b-blog is useful in presenting the face behind the brand.
The best b-blogs do not look at this format of information sharing as simply a means to say whatever comes to mind. A helpful b-blog for business is one that provides customers with the following.
1) INFORMATION – Customers are interested in the latest news on the products you offer and they may be very interested in the benefits your product or service has to offer.
Next: By providing important... >>
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