Blogger Classic Vs New (Beta) Blogger Templates
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So you have a Blogger-based blog and you want to attract more traffic, perhaps even earn some more income with it. Well, you made a good choice, but you may not be getting the most out of your blog. Why? It could be that your template is unfriendly to visitors and search engine optimization. In this article we'll discuss Blogger's two available templates and compare them so that you can decide which one is best for you.
Background about Blogger Templates
Blogger is one of the most popular blog publishing methods. In fact, it is very easy to start a blog today with Blogger; all you need is to go to the web site, possess a Google account and then register your blog. There is no associated cost in starting a blog with Blogger.
Unlike other free blog publishing services in other social networking sites such as My Opera, Friendster, and MySpace, this blog publishing service enables the user to customize the HTML/XML based templates. This offers certain advantages when it comes to search engine optimization, a strategy that attracts organic traffic to the blog. And one of the biggest advantages of using Blogger as the publishing method is that it allows easy integration of Google AdSense if you are a registered publisher.
Blogger is extremely popular online due to its wide acceptance in the blog community and the popularity of Google AdSense (some may even start blogging just to earn AdSense income). The result of this is that we can easily find Blogger-based blogs on the Internet full of AdSense but lacking in content organization and friendliness to visitors. This is due to improper understanding of the template being used, and not using it to its full potential.
Currently Blogger, which is owned by Google, has two very popular templates available for use. They are:
The classic template
The new template (or the Beta Blogger template)
By default, when you start a blog with Blogger, you will start with its Beta template. The Classic Template is just a secondary option which can be set in the Blogger control panel (found in the Dashboard).
Most of the writers using Blogger failed to distinguish the difference between these two templates. This leads to under optimization of use. As a result, they may find that their blog is not search engine friendly, and/or it is not easy to navigate, making it unfriendly to visitors. These two problems can cause blog owners to become frustrated with marketing efforts due to lack of organic traffic coming from search engines. The lack of friendly navigation makes it harder for blog readers to navigate through the blog and results in a poor user experience.
The main objective of this article is to educate Blogger users in selecting the best template in terms of the advantages offered for getting the attention of search engines and increasing the readership of the blog.
Next: Blogger Template Flow Selection and Basic Differences >>
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