Blog It And They Will Come
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If you're hoping for a "Blog it and they will come" field of dreams, you can forget that. Recent statistics from blog search engine Technorati show that a new blog hits the Internet every 7.8 seconds!Sheesh, talk about having to rise above the noise level to be heard, how in the world are you going to get eyeballs glued to your blog when there is so much competition out there?
Unlike e-zine subscriptions or autoresponder mailings, it's not the quantity of visitors that counts, it's the quality of the visitors as well as how often they return to continue reading your blog.
Quality, in this case, refers to how often they click on revenue-generating links in your blog and how often they buy something that you're blogging about. Of course, if you're operating an altruistic blog that has no revenue-generating features, then you are only concerned about how often the readers return to bask in the illumination of your knowledge, expertise, biting sarcasm or humor.
Either way, those are the two measurements of a successful blog. Now don't get me wrong, the number of readers is important, of course, but it's better to have 1,000 faithful readers who return regularly than it is to have 5,000 readers who come once and you never see them again after that.
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