Blog Bar to the rescue - All of that...
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All of that is true but if you open your mind to the possibilities and look a little deeper you might just find a fantastic way to pull the different aspects of your Internet business together.
If you have a companion blog for your main website, (if you don't have one I suggest you set one up immediately after you finish this article), you can set up a Google Blog Bar on all of your website pages and have it only pull the feed from YOUR blog. The normal way of setting up a Blog Bar would display feed results from blogs other than your own and could easily result in your precious visitors clicking away from your site if they see a headline that interests them. By restricting the results to just your blog you can tie both your website and blog together seamlessly with natural click thrus occurring when something of interest is shown. This is absolutely perfect if you actively post to your blog and also have multiple categories.
Here is an example of what I am talking about. Our main website at http://www.icanteachu.com/ has the Google Blog Bar installed on the bottom of every page. You will notice that the title on the left side is always branded to us with the actual blog category it is showing headlines for next to it. The title of the actual blog posts show to the right of that along with the date posted. If you were to see a headline that was of interest to you and clicked on it you would be taken directly to that post on OUR blog.
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