B-Blogs And Customer Connectivity - Because the format...
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Because the format is informal you need to make sure you have a laser-like focus for your blog. Deviating from a pre-set course for your blog could alienate visitors who have come to expect a singular focus. In some cases bloggers have found themselves in legal trouble because they made a libelous remark about someone on their blog.
By keeping your goal firmly fixed, you may find that more than your customers may look to your blog as a trusted resource. Many successful b-blogs are routinely visited by competitors, which should be viewed as a significant source of flattery. This scenario is a strong indication your success is being noticed.
One of the primary reasons b-blogs are a successful means of conveying information to your customers is they are non-invasive. There are no emails to download and no newsletters to process. In the end, those who visit the blog are there because they chose to be there. They come back because they enjoy the connection.
By becoming a trusted source for information in an informal atmosphere, a b-blog can help move a customer to action through a level of trust you have built through your blog.
Next: Some b-bloggers... >>
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