A Nurtured Weblog and The Back Door Effect
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Last week, I found myself involved in a very familiar conversation.The owner of an online music download company wanted to know more about "those weblog things" and if he should try to incorporate one into his web site. Like many in his position, when he first heard the term blog, he chalked it up to a passing fad or something his thirteen-year-old daughter might be interested in. But, soon even he could not ignore the buzz and his curiosity peaked.
"I sort of know what a blog is," said the site owner; "But, I don't see what an online journal can do for my music download web site."
This site owner is not alone in his confusion over weblogs. Most business people are still just learning the power of weblogs and how vital they are becoming to online business. There are many benefits to having and maintaining a weblog, and if you want to know them all, you should have little trouble finding resources to educate you.
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