3 Must-Read Books For Bloggers - One concept that...
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One concept that she talks about is citizen journalist and citizen media. Blogs are a new media and it is run by the citizens. Blogger Halley Suitt explains, "The word PR will be gone; the word blog will be gone. Your employees will be your ad agency and your customers will be your back-up ad agency"
3. "Naked Coversations:How Blogs are Changing the Way Businesses Talk with Customers" by Shel Israel and Robert Scoble
This is an excellent book. I am passionate about business blogs. I truly believe they have value for a business. The book re-affirms this. "Naked Coversations" is easy to read, fast and well organized. It combines advice on blogging (and why blogs help companies) with stories of real bloggers.
Blogs have dangers but those dangers tend to be overrated. Not blogging is a greater danger. As I have said many times, blogs are a new media. Companies that ignore it do so at great peril. At the same time, blogs cannot be blatant self or company promotion - readers (and other bloggers see right through that and can decimate a company).
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