10 Reasons To Have A Custom Blog
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Blogging is a growing trend on the Internet today with hundreds of users adding new blogs and fresh content daily.While many use their blogs for personal journals, political opinions or other topics of discussion, one could also look at a blog from a marketing perspective and find benefits for their business. Here I suggest ten reasons to start a custom blog to enhance their online marketing efforts.
10 - Blogs generate traffic
By posting blogs online you generate new keyword content that can be crawled by search engines. Unique searches by Internet users seeking products and services can lead them to your articles and topics for further review. If your blog answers their question, provides them information on what they are searching for or captures their interest you have a possible repeat visitor, lead or sale should they click through to browse your web site.
While many web sites use focused articles, case studies and press releases in such a way, a blog gives you the advantage of covering several topics to capture a broad range of interests. A blog encourages repeat visits, remains open to interactivity when allowing users to comment or leave feedback and becomes a channel for you to network with the online public discussing your business, products and services.
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