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#1 Mistake Most Blogs Do
By: Jase Dow
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    Table of Contents:
  • #1 Mistake Most Blogs Do
  • Chris Pirillo is...
  • A typical e-zine...

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    #1 Mistake Most Blogs Do - A typical e-zine...

    (Page 3 of 3 )

    A typical e-zine might include:

    - an editorial;
    - a leading article, representing the prevailing topic of a specific e-zine issue;
    - supporting articles, clearly structured to show they are secondary to the leading article;
    - links to "best of" blog posts in the given timeframe;
    - links to the most relevant forum topics and posts;
    - a news section;
    - a featured client case study;
    - different advertisements (banner ads, textual ads, advertorials etc.);
    - a featured consultant;
    - a Q&A section;
    - a featured whitepaper;
    - etc.

    Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.

    But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail.

    Personal preferences towards content delivery channels and Internet content media formats have no place in business. What matters is what our audiences want and how they want it.


    Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers:

    Copyright 2005 Rok Hrastnik

    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.


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