#1 Mistake Most Blogs Do
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As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, "only 12 percent of the blog reading audience said it used RSS always or often".
If you're delivering your blog content only via RSS, you're missing out on about 80% or more of potential regular readership/followship.
THE KEY BLOG PROBLEM
There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.
That's why it's crucial to provide a "best of", a helping hand to guide your readers to the "must-read" content you publish ... and delivering this content either as a standalone "blog-zine" or as part of your regular e-mail newsletter.
WHAT SHOULD YOU DO?
Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your "top blog posts" for those that are still not in to RSS.
Don't do just one channel, do both.
E-mail is still the #1 end-user content delivery channel ... whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.
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