What Affiliate Marketers Want
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While I have learned a great deal about SEO on the job, my entree into using SEO as an entrepreneurial pursuit began as an active affiliate marketer.
When I was "between" full- time positions, I signed up for hundreds of affiliate programs, created a tremendous amount of affiliate-related content, and supported my family on what I earned. So, I have gained quite a bit of insight into the do’s and don’ts of successful affiliate program management.
Many affiliate programs treat their affiliates as a “necessary evil” (or worse) instead of a partner with the goal of sales acceleration. Good affiliates who feel mistreated in any fashion will, without the slightest hesitation cease promoting the offending merchant which directly affects the merchant’s bottom line.
So, here’s my list of what Affiliate Marketers are looking for in a relationship with an Affiliate Program.
Be paid. Obviously.
Be paid on time. If there is a problem with paying on time, please give as much advance notice as possible that there is a problem.
Don’t work with “parasites”. Many affiliate programs “unwittingly or not” work with outfits that steal affiliate commissions by overwriting affiliate cookies and installing popups / spyware that poach sales from the affiliate that should have earned them. Knowledgeable affiliates won’t promote products that are affiliated with “parasites”.
Next: Sometimes, affiliates will... >>
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