Tips on How to Get More Clients and Market Professional Services with Affiliate Fees and Rewards Pro
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Create rewards for those that refer others to you.A reward could be anything from a formal affiliate program, where you pay cash for referrals, as I do, to coupons for discounts on your services, products, or programs, or a basket of gourmet food or homemade cookies.
For some service professionals, paying affiliate fees may be unethical or illegal in some fields, like the medical or legal fields, but for many service professionals it’s perfectly acceptable, understood and appreciated. Just make sure to be very open about the fact that you give referral fees so that your clients know about it and understand why you do it. Two things to set your mind at rest about paying for referrals:
1. The people that you associate with will never send you referrals just for the 10 percent or so that you’re paying for each referral. People only refer to you when they truly believe in what you have to offer. So, paying for referrals does not trump being wonderful at what you do. You must still go above and beyond to add value to the lives of the people you serve; and
2. You will not lose money by paying for referrals. You’ll make money by paying for referrals. Let’s run the numbers. Say you charge $500 per month for your services and you currently have 10 regular clients. You’re currently earning $5,000 per month.
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