The Secrets of Super Affiliate
by Akinori Furukoshi
Most affiliate program owners say 80% of their affiliate sales come from 20% of affiliates. Here is the difference between top 20% affiliates and the rest.
--Normal Affiliate--
Most affiliate program owners tell their affiliates how to "sell," such as providing templates of sales copy and saying where to advertise. Unfortunately, "selling" isn't the best way to promote affiliate programs. You can convince people to buy affiliate products at your site; however, your affiliate link sends people to the affiliate program owner's sales page, where they will get another sales pitch. This is how to send people away.
--Good Affiliate--
Rather than selling the products, write articles related to the products. If your articles are good enough to make people think you know what you are talking about, you can send a lot of people to the affiliate program owner's site by just mentioning the products. (You don't even need to recommend the products.) On top of that, you will have a better conversion rate. Ken Evoy of SiteSell.com calls this "Pre-Selling." You can learn more about Pre-Selling by reading the e-book, "The Netwriting Masters Course." You can download it free from http://www.thatswise.com/free/e-books/presell.html
--Super Affiliate--
There is an even more effective way to make money on affiliate programs. Maybe you've already heard about Rosalind Gardner of sage-heart.com. She is probably the most successful affiliate on the Net. She is an affiliate of several dating sites. Instead of selling or recommending any of them, she writes reviews of each site, good and bad. So, visitors can find enough information on which service is the best for them. She is helping visitors to make good decisions, rather than selling. Once people find the service they like, there is nothing to stop them from buying. This is how she gets high conversion rates. Also, because she is an affiliate of all reviewed sites, no matter which site visitors pick, she will get commissions. High demand of dating sites has contributed to her success, but why don't you mimic this winning technique for other products or services?
--Call It "JAM"--
What makes the above super affiliate's promotion technique differ from other techniques is presenting or comparing more than one affiliate program side by side, instead of promoting one affiliate program at a time, so let's call this technique JAM, Juxtaposing Affiliate program Monetization.
About the author
Though his Web site, http://www.thatswise.com Akinori Furukoshi has been providing e-commerce related information since 1998. His unique way of thinking has helped online businesses to improve their performance.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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