The Merits of Exchanging Links
by Scott F. Geld
Exchanging website links is fast becoming the essential online
marketing strategy of the 21st century. Sites boasting a
diverse array of reciprocated quality links with relevant
sites receive more visitors - this is a FACT! Search engines
- the most popular method by far of finding a website - now
place a high value on a site's link popularity in their ranking
algorithms. Linkages from websites that are already highly
ranked by search engines will positively impact upon your
site's rankings. But before you rush into overdrive on your
quest to exchange links with every webmaster you come into
contact with, there are certain rules that you'll need to
observe to insure that your site popularity is maximized.
1) Quality Links - Search engines value links to and from sites that offer quality information on pages that are not overloaded with advertisements and pop-ups. If you link to a high-traffic volume site that is poor on relevant content, it is unlikely you will see an improvement in your search engine ranking. Links to link farms & Free-For-All (FFA) sites will also have a negligible impact.
2) Relevant Links - Link to sites that compliment the topic or category of your site, thereby offering the web visitor more information on a relevant topic. This is sure to boost your search engine ranking and pull in more qualified visitors to your site from those that link to you.
3) Quantity - The more quality links to relevant sites that you have, then the better your search engine ranking and traffic volume will be. You may need to have 200+ active links in place before you'll see the benefits.
4) Consistency - a consistent ongoing campaign of link exchanging is vital to your success. Not only should you look to build link volume, but you should also look to constantly review the links you have in place to keep them fresh and up to date.
Resource Box:
-----------------------------------------------------------------
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and leads: http://www.MarketingBlaster.com
-----------------------------------------------------------------
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
More Affiliate Promotion Articles
More By Developer Shed
 developerWorks - FREE Tools!
|
<a href="http://zeus.developershed.com/shonuff.php?blackbird=3853&zoneid=442&source=&dest=http%3A%2F%2Fwww.ibm.com%2Fdeveloperworks%2Fspaces%2Fjazz%3FS_TACT%3D105AGY31%26S_CMP%3DDEVSHED&ismap="><img src="http://images.devshed.com/corp/img/news/jazz01.gif" alt="developerWorks Jazz space" align="left"></a>You've heard the buzz about Jazz... want to know more about it from a developer's perspective? Check out the Jazz space on developerWorks. This space is an up-to-date resource for developers, including technical information about Jazz and products built on Jazz, like Rational Team Concert Express. The Jazz space includes content from a wide variety of sources, including links, feeds, and comments from experts.
FREE! Go There Now!
|
|
|
|
Learn field-tested SOA principles, methodology, technology and implementation from the global SOA market leader - in a new e-book by an IBM SOA expert. Written by IBM Certified SOA Solution Designer Bobby Woolf, "Exploring IBM SOA Technology & Practice" is the ultimate insider's guide to SOA - a PDF e-book packed cover to cover with IBM's specific advice on how to make your SOA implementation a success.
FREE! Go There Now!
|
|
|
|
Download a free trial version of IBM DB2 9.5 for Linux, UNIX, and Windows. DB2 9 is the result of a five-year development project that transformed traditional (static) database technology into an interactive data server that merges the high performance and ease of use of DB2 with the self-describing benefits of XML.
FREE! Go There Now!
|
|
|
|
Visit IBM developerWorks to download a free trial of the Rational Host Access Transformation Services (HATS) Toolkit. The HATS toolkit provides a set of plug-ins for the IBM Rational Software Delivery Platform to help you easily extend your legacy applications. HATS makes your 3270 and 5250 applications available as HTML through the most popular Web browsers, while converting your host screens to a Web look and feel and it also enables you to develop new Web, portal, and rich-client applications.
FREE! Go There Now!
|
|
|
|
This tutorial shows new users of IBM WebSphere Business Monitor Version 6.0.2 how to perform the "Hello World" equivalent for monitoring business process applications. It is intended to help you get familiar with the capabilities of the product.
FREE! Go There Now!
|
|
|
|
Learn how to implement a build management system that uses and extends your existing automation technologies. This tutorial shows, step-by-step, how to install and configure IBM Rational Build Forge to manage builds for Jakarta Tomcat from source code.
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference on December 4 at 1:00 pm ET to discuss how Rational Method Composer can help meet your compliance objectives. Get your questions answered!
FREE! Go There Now!
|
|
|
|
Join this Rational Talks to You teleconference on December 6 at 1:00 pm ET to participate in an agile application development discussion and get your questions answered on using IBM Rational Method Composer in a distributed environment.Get your questions answered!
FREE! Go There Now!
|
|
|
|
This whitepaper provides areas to consider when evaluating any software configuration management solution. It addresses how the IBM solutions (Rational ClearCase and Rational ClearQuest) meet the needs and requirements of both project leaders and developers to provide successful Software Change and Configuration Management.
FREE! Go There Now!
|
|
|
|
Regression testing -- in which code is thoroughly tested to ensure that changes have not produced unexpected results -- is an important part of any development process. But many testing environments neglect the terminal-based applications that still form the backbone of many industries. In this tutorial, you'll learn how the Rational Functional Tester Extension for Terminal-Based Applications works with other Rational Functional Tester to help test terminal-based applications quickly and easily.
FREE! Go There Now!
|
|
|
|
All FREE IBM® developerWorks Tools!
|
