The Merits of Exchanging Links
by Scott F. Geld
Exchanging website links is fast becoming the essential online
marketing strategy of the 21st century. Sites boasting a
diverse array of reciprocated quality links with relevant
sites receive more visitors - this is a FACT! Search engines
- the most popular method by far of finding a website - now
place a high value on a site's link popularity in their ranking
algorithms. Linkages from websites that are already highly
ranked by search engines will positively impact upon your
site's rankings. But before you rush into overdrive on your
quest to exchange links with every webmaster you come into
contact with, there are certain rules that you'll need to
observe to insure that your site popularity is maximized.
1) Quality Links - Search engines value links to and from sites that offer quality information on pages that are not overloaded with advertisements and pop-ups. If you link to a high-traffic volume site that is poor on relevant content, it is unlikely you will see an improvement in your search engine ranking. Links to link farms & Free-For-All (FFA) sites will also have a negligible impact.
2) Relevant Links - Link to sites that compliment the topic or category of your site, thereby offering the web visitor more information on a relevant topic. This is sure to boost your search engine ranking and pull in more qualified visitors to your site from those that link to you.
3) Quantity - The more quality links to relevant sites that you have, then the better your search engine ranking and traffic volume will be. You may need to have 200+ active links in place before you'll see the benefits.
4) Consistency - a consistent ongoing campaign of link exchanging is vital to your success. Not only should you look to build link volume, but you should also look to constantly review the links you have in place to keep them fresh and up to date.
Resource Box:
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Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and leads: http://www.MarketingBlaster.com
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| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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