The 4`Cs of Affiliate Marketing - Perhaps last but...
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Communication
Perhaps last but no means least is Communication. You need to communicate to affiliates for two main reasons. Firstly, to update them on any new product changes, new creative, new commission structures. So in effect , to keep them informed with what's going on with you and your business that will help them drive more sales.
Secondly, you need to keep in touch will affiliates to make them feel important and to help train them. If you stay in touch on a regular basis and provide them with tools and training materials, they will learn more about driving traffic and sales to your products. They will be much more switched on to you for helping them.
Now I know some of you will be thinking that they will take your knowledge and help and use it elsewhere. Yes they will. But there will be lots of affiliates out there that will be joining an affiliate program for the first time or do not know who to do certain things and will feel loyal to you.
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