The 4`Cs of Affiliate Marketing - How many times...
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Creative
How many times have you joined an affiliate program only to find there are no creative to promote the program? How are they going to promote your product or service if you do not help them. You must provide the affiliates with everything they need to sell your product. If you had a real sales force, you would give them marketing materials in order to sell the customer, so the affiliate program is no different.
Banners, buttons, text links, HTML email, text email, classified ads copy, content, articles, and product reviews are all things that you can us to give the affiliate the creative they need to sell or pre-sell your product or service.
Consistency
Whenever you commit to running an affiliate program, be consistent, if you are sending out updates or updating creative on a regular basis make sure you remain consistent. If you want make it a certain day of the month. Affiliates will then get used to expecting things from you at a given time of the month. They can then almost factor that into their workloads. Remember affiliates can have two jobs, two hundred websites to manage so try to accommodate that in your thinking.
If you lose consistency, it will show the affiliate that you don't care about there efforts. They will switch off you like a shot. Remember there will always be someone else out there running an affiliate program in a similar space to you. An affiliate will show loyalty if you treat them right.
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