The 4`Cs of Affiliate Marketing
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If you currently run or are thinking about running your own affiliate program, then this article is for you.
There are 4 major things that each and every affiliate program needs to have if it is to be a success. Luckily for me they all begin with C so it is easy to remember.
Commission, Creative, Consistency, and Communication
Let's take a look at each one in turn. To the affiliate this is the correct order of importance when joining a program. However, as the affiliate program manager this needs to be slightly altered but we will get to that later!
The biggest differentiator to the affiliate is money. How much will they get paid for selling your product or service? How you structure this is really dependent on the type of product or service you are offering but really you have 3 options. Pay Per Sale, Pay per Lead or Pay Per Click. There are other options but to be honest these are the main ones.
When deciding on what commissions to pay, be realistic. If you don't really know how much you can afford to pay out then air on the side of caution. You want to pay out what you can afford to. Running a program for 2 months and then realise you have to reduce your commission payments to affiliates can be a program killer.
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