Making Your Website Affiliate Friendly
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Ever go to a website and couldn't make heads or tales of it? Possibly it was littered with advertisements in the form of flashing banner ads or pop-ups?
What did you end up doing? If you are like me...you left. And without even bothering to look around. Why? Because you either couldn't find what you came to the website for, or you were turned off by all the commercialism of the site. Either way you ended up wasting your time, and the owner of that website failed in his attempts at marketing. Why?
Because a website is virtually worthless regardless of how many hits you are getting if visitors immediately exit your sight. But the better scenario is a website that offers people exactly what they were expecting from your keywords and description. This will result in your visitors, who have become targeted traffic to spend more time at your site which probably means they will do a thorough examination of your business opportunity.
To keep visitors looking over your website it is important to have one predominant theme. For instance. If your website is completely dedicated to your affiliate program, then your keywords and description should emphasize that. If your website offers ways to increase traffic don't list your site as an affiliate program just because you offer a link to one. That's getting people to your site under false pretenses. Their coming to your site looking for an affiliate program and instead they find instructions on increasing website traffic. More likely then not those people will bail out only to look elsewhere.
While it is a good idea to offer links to other sites and services that are similar in nature to your own website I do not suggest creating keywords or including in your description any of these. I am thoroughly convinced that the majority of people will not click past your home page to find what they are looking for. Do You?
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