Pre-selling is all about sharing your personal experience with a product. This is why you had better actually buy the product before you try to recommend it. You should relate your own feelings about the product and what it has done for you. Explain why you like it. Do not try to sell the product!
Instead of hyping a product the way sales letter pages do, you should describe to your visitor the product’s benefits. Make a bulleted and detailed list of how you have used the product successfully. What it has actually done for you. Personalize your recommendation. Then casually offer the link to the product.
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